Marketing the BA Role for Growth and Success
Schulich Executive Education Centre
This session will offer advice, tips and ideas on how to build up an awareness of the BA or PM cultures within your company. Selling to the CIO or CEO. Promoting the role to the staff you work with. Creating an internal awareness of the value a PM or BA can bring to any project. We will discuss the use of information sessions, internal webinars, ‘lunch and learn’s, a community of practice, public meetings and more. Attendees are encouraged to come with their own stories of marketing success or failures.
Tools for internal marketing
Ideas for better internal communications
Thoughts on Centres of Excellence or PMOs or BAOs
Wednesday, April 20, 2016
Time: 5:30 – 8:00 pm
Registration / Networking: 5:30 – 6:15 pm
Chapter News: 6:15 – 6:30 pm
Presentation: 6:30 – 8:00 pm
George Brown College Casa Loma Campus
146 Kendal Avenue, Toronto, ON M5R 1M3
Dupont TTC Subway Station 400 Meters from entrance
Paid parking and street parking in area
David BarrettNational Program Director for Project Management and Business Analysis with the Schulich Executive Education Centre, Schulich School of Business, York University
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David is one of 17 founding members of the IIBA and has watched the growth of the BA community world-wide over the past years.
He is currently the National Program Director for the Project Management Centre of Excellence and the Co-Program Director for Business Analysis Centre of Excellence both at Schulich Executive Education Centre and in partnership with 8 other Universities across Canada.
Previously, he was the Group Conference Director at Diversified Business Communications where he ran project management and business analysis events (ProjectWorld Canada, ProjectSummit and BusinessAnalystWorld) and was the Executive Editor of ProjectTimes.com and BATimes.com.
"David, I just wanted to thank you again for the great job you did, presenting at our November 2011 Waterloo-Wellington IIBA Chapter meeting.
You brought style, smarts, and enthusiasm to our meeting, along with warmth, and charisma. Your quick wit, thoughtful insights, and humorous, engaging style kept us entertained for the entire evening. Your experience, knowledge and success provided the chapter members with an opportunity to learn from an individual who continues to excel, in an ever-changing world. Our members enjoyed not only your message, but also the humorous and real life way in which it was delivered. The ratings you received on our Meeting Survey were all “Excellent!”.
The subject matter and topics discussed were very applicable and relevant to the BA’s and PM’s. Your presentation and “delivery” of the material was perfect for our meeting.
You are on the top of the Chapter’s list, as an outstanding motivational speaker. The Chapter has rated you as one of the best speakers; we have ever had the pleasure to work with.
Business Analyst, Home Hardware Stores Limited
President, Waterloo-Wellington IIBA Chapter