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Creating an Effective Business Case

  • 28 Nov 2015
  • 9:00 AM - 4:00 PM
  • George Brown College Casa Loma Campus, 160 Kendall Avenue, Toronto, ON (Dupont TTC Subway Station)


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Creating an Effective Business Case 


The Business Case isn’t just for the C-Suite anymore. Matt Damon used the Business Case in Fast Company magazine to argue for generosity. Other Business Cases asked if a case could be made for carbon-cutting actions, women in the C-Suite, banning booth babes (trade show staff), investing in UI, adult recess, meditation, and believing in yourself.

The requirement for familiarity with the particulars of the business case, and or a demonstrated skill around business cases, has shown up more in job postings for various roles in the change space. This includes business analysts who are not yet senior, and other similar roles. And the value and power of a business case is not limited to enterprises, but is powerful for divisions, small and medium enterprises and even the sailing club.

Consider, you have been asked to create a business case to prioritize projects in your organization, perhaps propose cutting a few; to obtain additional resources for an ongoing initiative; invest in building a new capability; or decide whether to outsource a function.

Anytime your organization wants to dedicate resources beyond what's already budgeted, a business case needs to be made. However,

  • How do you enable the leadership team to make an informed investment decision?
  • How do you address the question “What happens if we take this course of action?”
  • How do you demonstrate whether the benefits outweigh the costs, or whether the results align with the organization’s strategy?

Let us show you how to make the (business) case!

The Toronto IIBA Chapter is hosting an all-day workshop on November 28, 2015, during which participants will learn how to:

  • Spell-out the business need for the project
  • Align the case with strategic goals
  • Calculate the Return on Investment
  • Analyze risks
  • Gain support from colleagues
  • Present the case to decision-makers
  • Secure the resources the project needs

Every participant will leave the session with greater comfort and confidence to win support for projects, less intimidated by analysis and number-crunching, and clearly show that success is making a wise decision.

Course Outline

  • Introduction to Business Cases
  • Basics of Making a Case
  • Understanding Stakeholders
  • Define the Business Need
  • Identify the Alternatives
  • Cost-Benefit Analysis, Risk Assessment
  • Present the Case


  • Those responsible for capital spending decisions
  • Consultants advising clients in planning and decision-making
  • Roles that propose and/or plan IT acquisitions or IT changes
  • Management looking to add consistency, discipline, and accountability to planning and decision-making
  • Those in the sales cycle who need to demonstrate the value of a buy decision
  • Business Analysts looking to expand their pre-project business analysis skill set


1 day - 6 hours


David Vrbanek

Senior Consultant


Class time duration: 6.00 hours

IIBA CDU credits: 6.0 credits

Chapter Member Price: $249

Non-Member Price: $299

Chapter Member Early Bird Price: $209

Non-Member Early Bird Price: $259

Cancellation by participant

Students will receive a refund only if IIBA Toronto receives a notice of cancellation more than 10 full calendar days (not including the class date) before the class start date.

If a student does not attend a scheduled session, there will be no refund or reschedule given. Payment is forfeited.

Student substitutions are allowed.

Cancellation or reschedule by IIBA Toronto

The IIBA Toronto chapter, who is providing this workshop, reserves the right to cancel or reschedule this event.


Should you have any questions or need assistance, please contact us at

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